Jammu & Kashmir is synonymous with Romance. Bollywood has had a decades of old connection with Kashmir, an association born out of the film industry’s fascination with the picturesque scenery of what’s rightly referred to as ‘paradise on earth’. There is a saying “seeing is believing” and that’s why the major credit for making Kashmir a popular tourist destination goes to Bollywood, which captured its unparalleled beauty on film and presented it to audiences belonging to all sections of society throughout the country.
Since some of the most popular romantic movies were filmed in Jammu & Kashmir, this place gradually came to be associated with good times as well as love and affection and this added to Kashmir’s charm. Many super hits like Junglee, Arzoo, Kashmir ki Kali, Jab-Jab Phool Khilen and Bobby were filmed in whole or part in Kashmir. In addition to its majestic beauty, Dal Lake also reminded tourists of the famous Shammi Kapoor “Yeh chand sa roshan chehra, zulfonka rang sunehera” song and after release of Bobby there was a mad rush of tourists who wanted to catch a glimpse of Room 305 of Hotel Highland Park in Gulmarg, where the famous Bobby song ‘Hum tum, ek kamre mein band hon, aur chabi kho jaye” was filmed. Similarly, the Maharani Temple in Gulmarg where the hit song ‘Jai Jai Shiv Shankar,’ of the hit movie ‘Aap Ki Kasam’ was filmed.
The Producers Guild has praised the beauty of Jammu & Kashmir and expressed keen desire to shoot for their upcoming film projects at various locations in Kashmir. Mumbai based Kashmir born multi-faceted music director, singer and founder of Music Company “A R Music studios” Jaan Nissar Lone with co-founder Rani Hazarika landed in Kashmir to shoot a music video album titled “Mere Ali Maula Ali”.
Jammu & Kashmir is the perfect location for film shooting and makes a perfect view itself. More film units need to visit here and shoot so as to give a boost to the local tourism and the people involved in film shootings and to promote Kashmiri talent should be the message to the Bollywood fraternity.